Augmented Reality as an addition to your event presence, brand activation, and experiential marketing strategy allows you to create a visitor experience that puts you head and shoulders above the rest. From AR overlays that bring an Event stand to life, to AR product visualisations that let you demo your product in a way that might have been prevented by real-world restrictions, including Augmented Reality into your event strategy is a powerful addition that has a noticeable impact on engagement and subsequent conversion opportunity.
Furthermore, providing visitors with an AR Event take-away extends your proposition beyond the actual event itself, further increasing the likelihood of that prospect user becoming a customer.
In addition, with Augmented Reality integrated into your event strategy, you can benefit from the data that is captured as a result of these AR interactions during the event itself – something that is often difficult to track in a more traditional sense.