Amplifying your retail environment by integrating Augmented Reality into your real-world customer journey helps to keep you both relevant and meaningful when considering millennial and centennial shoppers.
Using Augmented Reality as a way in which to enhance your retail environment can manifest itself in various different types of AR application; AR Mirrors for ‘virtual try-ons’, which are particularly important now in the post-pandemic world where minimal touch / maximum sanitisation is of the utmost importance to keeping everyone safe.
In-store product enhancements that can confidentially ‘bring the product to life’ are particularly relevant to products that require power to be put into action, in order to see what they really do. Even creating a whole new AR environment in-store can be an attractor in itself to increase footfall. With the ever-increasing advancements in wearable tech, specifically Smart-Glasses, the AR retail revolution is well and truly upon us.